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HUL’s ‘Glow & Lovely’ sparks brand name row with rival Emami in men’s segment

(File picture)MUMBAI/KOLKATA: Even before Hindustan Unilever’s (HUL’s) rebranded ‘Glow & Lovely’ (erstwhile Honest & Pretty) could strike outlets, its freshly christened men’s range ‘Glow & Handsome’ could have hit a trademark hurdle, with rival Emami professing it has already introduced ‘Emami Glow & Handsome’ digitally. Within just a couple of hours of HUL asserting the new name for Fair & Charming, its flagship skincare product or service, Emami issued a statement expressing shock above the conclusion to rename the men’s range as ‘Glow & Handsome’. Emami has termed HUL’s go as an “unfair small business practice”. Emami director Mohan Goenka, who seems after the model, told TOI, “We will certainly choose authorized motion.” Launched in 2004, Emami’s Truthful & Handsome developed the men’s fairness class in India, even even though Truthful & Attractive was a dominant fairness product in the market. Market exploration revealed that gentlemen had been recurrent customers of fairness creams, which have been if not specific at girls. HUL then arrived up with a range of items for gentlemen underneath ‘Fair & Charming Men’. The men’s fairness market dimensions is now around Rs 450-500 crore, and Emami is a chief with 65% share. Emami said, “We are stunned to master of HUL’s selection to rename its men’s range of Honest & Charming as ‘Glow & Handsome’. Emami, maker of ‘Fair and Handsome’ brand name of men’s grooming goods, is the market chief in men’s fairness product with lawful ownership of the emblems. We have now released a 7 days ago our manufacturer ‘Emami Glow & Handsome’ digitally and needed application has currently been made to the pertinent authorities.” Emami said HUL’s transfer (to brand its men’s range as ‘Glow & Handsome’) “goes to confirm Good and Handsome’s strong brand name equity in the market that the opposition is cautious of”. In response to TOI’s question on the make any difference, an HUL spokesperson claimed, “We really don’t desire to make any remark on the statement produced by them (Emami). We are totally mindful of our rights and our position. We will protect it fully in all correct forums.”MZM Authorized controlling husband or wife Zulfiquar Memon reported, “Emami’s objection to HUL’s employing of the name stems from the simple fact that Emami statements ownership to the trademark. It would be intriguing to know at what stage is Emami’s trademark software for the explained name at the moment. It is only right after that can a person verify how great a scenario Emami has to defend the brand name. HUL, on the other hand, can only put up a potent defence to this objection if they by now have the claimed trademark registered in their name or if they have submitted for this name, right before Emami. The respective legal teams will need to have to notify each other and probe into this further more.” Resources explained Emami applied for the trademark ‘Emami Glow & Handsome’ over a month back. It was only two months in the past, on June 17, that HUL had approached the Controller Standard of Patent Style and design & Trademark to sign up the name ‘Glow & Lovely’, as reported by agencies earlier. In the statement announcing the new brand name name for Honest & Attractive, HUL mentioned the name change is the subsequent move in the evolution of its pores and skin care portfolio to “a much more inclusive eyesight of optimistic beauty”. “Over the following couple months, Glow & Attractive will be on the shelves, and potential innovations will deliver on this new proposition,” the business stated. Adhering to escalating criticism from racism, Johnson & Johnson made a decision to discontinue its fairness range, while Unilever and L’Oreal mentioned they would end employing terms like ‘fair/fairness’, ‘white/whitening’ and ‘light/lightening’ for their private items. About the very last few of yrs, HUL experienced changed the proposition of Good & Attractive from fairness to ‘glow’. It had eliminated the cameo with two faces as very well as the shade guides from the packaging of Good & Charming. HUL CMD Sanjiv Mehta reiterated at the company’s annual normal assembly on Tuesday that the move to rebrand Truthful & Lovely was a perfectly assumed-out selection, which was in the performs for a when now. Truthful & Lovely has an in excess of 40% share of the encounter care market, and it is among the the top five models in HUL’s portfolio, the other folks becoming Lifebuoy, Surf Excel, Wheel and Brooke Bond. The market for face lotions in India is around Rs 6,000 crore. Beauty and individual treatment, which properties the Good & Charming model, contributes 45% to HUL’s annual revenues for close to Rs 39,000 crore. With Emami launching ‘Emami Glow & Handsome’ digitally, the corporation too appears to be relocating away from words and phrases like ‘fair’ in its product range. On the other hand, this could not be independently verified. Very last week, when TOI questioned Emami whether or not it would adhere to HUL’s go to fall ‘fair’ from the merchandise name, an Emami spokesperson had reported, “We, as accountable company citizens, value shopper sentiments and get cognizance of the holistic method that is demanded to be taken to handle their desires. We are finding out all implications presently and assessing internally to come to a decision our up coming system of motion.”


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