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Home INTERNATIONAL Netflix names Bozoma Saint John as chief promoting officer

Netflix names Bozoma Saint John as chief promoting officer

Netflix on Tuesday appointed Bozoma Saint John as the streaming giant’s main marketing officer, starting up in August, adding a high-profile Black executive to senior management.Saint John, who has been vocal about inequality in corporate America, joins from amusement and talent agency Endeavor wherever she was the head of promoting given that 2018. She also formerly labored at Apple and Uber Technologies.The appointment comes at a time as U.S. corporations are searching to diversify their workplace.The dying of an unarmed Black person, George Floyd, at the arms of law enforcement has triggered protests in the United States versus racism and police brutality, although also reigniting the discussion of variety in America’s corporate boardrooms.Netflix, before in the day, reported it will allocate 2%, or about $100 million, of its cash holdings to financial institutions and corporations that directly support African-American communities in the United States.

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