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Home FEATURED Smartphone market crashes 51% on supply chain woes

Smartphone market crashes 51% on supply chain woes

NEW DELHI: The coronavirus-induced lockdown and subsequent crunch in sections provides from China thanks to border tensions noticed the Indian smartphone market contract by 51% in the April-June quarter. Any hopes of a credible revival now relaxation on the second fifty percent, especially the festive period of time in September-Oct. According to quantities collected by smartphone shipments tracker IDC, a little around 18 million units ended up offered in the 2nd quarter of 2020 versus 37 million units in the yr-ago time period. “The country remained under lockdown by means of the very first half of the quarter. Vendors faced big supply chain disruptions in the beginning of the quarter, and the shortage ongoing into the relaxation of the time period as factories operated at partial capacity even following the lockdown was lifted,” IDC mentioned, adding the interval also saw elements and components getting stuck at ports, ready to be cleared, specifically for China-based vendors. “By June, sales increased predominantly owing to the pent-up demand from the lockdown period. Having said that, purchases had been predominantly driven by availability instead than by preference.” The share of the sub-$200 (down below-Rs 15,000) phase achieved a high of 84% thanks to weak shopper sentiment. Even the share of sub-$100 segment (under Rs 7,500) saw excellent demand as its contribution amplified to 29% in the next quarter versus 20% in the very same period a 12 months in the past. IDC India investigate director Navkendar Singh said the ongoing supply chain worries compelled some of the makes to go for direct imports to meet up with the pent-up demand just after the lockdown, especially in June.


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