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Two-wheeler makers get premium route owing to traction from leisure & hobby section

Mumbai: Demand for two-wheelers is recovering at a speedy rate and most manufacturers are positioning bets on the premium range owing to traction from the leisure and hobby section. Hero Motocorp, Honda Bikes and Scooters India (HMSI) and Royal Enfield are tweaking their premium solution portfolio. Bajaj Automobile is pushing its Husqvarna, KTM, Dominar, Pulsar and planned Triumph launch. Pent-up demand, as properly as disposable incomes, are encouraging the premium group.
HMSI will aim on the middleweight category as it makes a separate distribution chain known as ‘Big Wings’ for premium bikes. It will include assembled, imported and created in India two-wheelers these as the CBR1000 RR, Fireblade, Forza 300, CB300 R and CBR 650R. HMSI saw top-finish variants mature quicker in just about every product or service section, explained YS Guleria, director, sales and advertising and marketing, HMSI. TVS Motor Co also has larger exposure to premium bikes. Setting up on a targeted approach of making a strong portfolio of premium solutions, Hero MotoCorp, the world’s most significant producer of motorcycles and scooters, a short while ago commenced dispatches of the Hero Xtreme160R, priced at Rs 99,950.
Malo Le Masson, world products organizing head, Hero MotoCorp, explained, “The Hero Xtreme 160R is focusing on to earn the city race. We now offer a compelling and competitive line-up of premium bikes, from road naked to activity with the Xtreme 200S from adventure with XPulse 200 to casual touring with the XPulse 200T.” Lalit Malik, main industrial officer, Royal Enfield, said, “Premiumisation in the Indian vehicle sector is a longterm phenomenon with a lot of opportunity in two-wheelers. We consider there will be a sharper restoration once the supply chain stabilises.” For FY20, Royal Enfield’s market share went up from 25% to 27% in the previously mentioned-125cc segment. In the 250-750cc segment, Royal Enfield has a 96% market share.
Experts sustain that the premium sub-section has larger profitability owing to premium pricing for better displacement motorcycles and the contribution of top-stop variants heading up by 5-10%. “There is a developing phase of buyers that is hunting to possess a premium/luxury two-wheeler. This will carry on to travel premiumisation, albeit at a slower rate in the short term,” stated Vinay Raghunath, spouse, automotive sector leader, EY India.
Bajaj Car expects the sporting activities and super-sporting activities segments to mature in the extended operate, driven by city prospects under 40 yrs of age. The latter (earlier mentioned 250cc) is likely to develop owing to affluent consumers, and Bajaj designs launches for a wider portfolio in this phase in FY21. KTM’s volumes in India grew 26% — earning it the only key two-wheeler brand to attain double-digit expansion in FY20 — pushed by new items in 125cc and 790cc, along with the refreshed Duke200 and Duke390, mentioned to latest report by Motilal Oswal Institutional Equities. For the vehicle industry, looking to work alone out of a downturn, this could not have occur at a far better time, say gurus.


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